Sestir, M. & Green, M. C. (2010). You are who you watch: Identification and transportation effects on temporary self-concept. Social Influence, 5, 272-288.
* As always, I am happy to send this article to those interested in reading it. My e-mail is available in my profile. In what is becoming a familiar refrain, I apologize for the lateness of this post.
Photo: Tyler Durden from Fight Club, one of the films used in this study.