This cow got so fed up with people doubting that cows could jump over the moon that it decided to jump over a star. To do this, it wore a special rocket suit. The cow zipped up the space suit, lit the blue touch paper and flew up over the star.In contrast, a set of related words (BRUSH, TEETH, SHINE) tended to produce a less creative story, particularly when the objective was to be uncreative:
The children were told that they must brush their teeth when they are young in order to make them shine and that they wouldn’t have any friends if their teeth weren’t shiny. So every single night, the children brushed their teeth to make them shine.When individuals engaged in this story generation task while being scanned with an MRI scanner, it was found that factors related to greater creativity (relatedness of the words, instructions to be creative) were associated with activation in both the left and right hemisphere (i.e., bilateral activations in the prefrontal cortex) in comparison to more left hemisphere activations during uncreative conditions. This finding is consistent with a previous study that employed a slightly different imaging method (i.e., PET), which found that using unrelated words as a foundation for generating creative stories resulted in more bilateral activations compared to related words (Bekhterva et al., 2000). In sum, it appears that while language has traditionally been viewed as the domain of the left hemisphere, creative tasks such as generating a novel story appear to rely on the right hemisphere as well.
Bekhtereva, N. P., Starchenko, M. G., Klyucharev, V. A., Vorob’ev, V. A., Pakhomov, S. V., Medvedev, S. V. (2000). Study of the brain organisation of creativity: II. Positron-emission tomography data. Human Physiology, 26, 516–522.
Howard-Jones, P. A., Blakemore, S.-J., Samuel, E. A., Summers, I. R., & Claxton, G. (2005). Semantic divergence and creative story generation: An fMRI investigation. Cognitive Brain Research, 25, 240–250.
Mar, R. A. (2011). The neural bases of social cognition and story comprehension. Annual Review of Psychology, 62, 103–134.
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